Tim Ritchie

Author

Tim Ritchie

An admitted HubSpot fanboy, Tim has been in the HubSpot ecosystem as a consumer of the platform from the beginning. Tim believes that Message IQ’s success begins and end with the success of our customers and partners.

Articles by Tim Ritchie 67

HubSpot SMS Workflow Automation for Sales Teams

Sales reps send follow-up emails that never get opened. Meanwhile, 98% of SMS messages are opened vs roughly…

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SMS Marketing Month to Month No Contract vs Annual Plans: Which Is Better for Your Budget?

Picking an SMS marketing pricing model feels like a small decision until you’re locked into an annual contract…

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Cost of SMS Marketing vs Email: Which Channel Delivers Better ROI in 2026?

Most marketing teams treat SMS and email as either-or. That’s the wrong framing. The better question is: what…

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HubSpot SMS Onboarding Sequence for Service Businesses: Appointments, Check-Ins, and Follow-Ups

Service businesses run on appointments. A no-show doesn’t just cost revenue – it costs the technician’s time, the…

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5 Ways to Improve Reply Tracking HubSpot SMS Campaigns Using Workflows

Most HubSpot teams send SMS campaigns and then wonder why reply data is patchy. They check the contact…

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SMS vs Email Response Rates B2B: 45% vs 6% and What That Gap Means for Your Pipeline

Your B2B pipeline has a response problem. Sales reps send five emails, get silence, and assume the prospect…

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HubSpot Text Messages Are Not Delivering: 10DLC, Opt-In Gaps, and the Real Fix

Your HubSpot workflows are set up. Your contacts have phone numbers. You hit send. Nothing gets through. If…

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How to Set Up Automated Text Messaging for Churches Without a Tech Team

Most church announcements go to die in inboxes. Your email open rate is around 20% – which means…

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How Mortgage CRM with SMS Automated Text Messages Work

Loan officers who respond to a new lead within five minutes are 21 times more likely to convert…

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