Frequently Asked Questions

Discover the power of integrating SMS directly into your HubSpot workflows, ensuring your communications are timely, effective, and personalized.

SMS Integration FAQs

Explore answers to common questions about integrating SMS with HubSpot using Message IQ.

Can it integrate with Pipedrive?

Yes. Message IQ connects directly to Pipedrive. Conversations log automatically, contacts sync in real time, and you can trigger SMS from deal stages same as HubSpot.

Is SMS compliant?

Yes. Every plan includes built-in opt-out management, keyword-based unsubscribe, carrier-grade routing and contact-level subscription tracking. White-glove brand and campaign application support is included with setup.

Can multiple team members use one number?

Yes. One shared business number for the whole team. Assign conversations, manage replies from a shared inbox and maintain full visibility .

How quickly can we go live with two-way SMS marketing?

Your account goes live within 1 business day. Carrier brand registration typically returns the same day. Campaign application approval takes approximately 2 weeks after submission — we guide you through the whole process

Do you help with HubSpot onboarding or CRM migration?

Yes. Integrate IQ handles full HubSpot onboarding, CRM data migration, workflow setup, and custom API integrations — not just SMS software installation. One team covers your entire CRM stack.

Do you offer HubSpot configuration support?

Yes. Onboarding, configuration, and workflow setup are all available. Whether you’re new to HubSpot or just adding two-way SMS to an existing setup, we’ve done this hundreds of times.

What kind of response rates should I expect from SMS marketing campaigns?

Two-way SMS marketing typically drives 20–30% higher response rates than manual outreach. The average reply comes in within 3–5 minutes. Compare that to email open rates hovering around 20% — and you start to see why SMS marketing converts differently.

Can we send images and multimedia in our SMS marketing messages?

Yes. MMS support is built into every plan. Send images, emojis, and links inside the same message thread — useful for property photos, invoices, appointment confirmations, or promotional content.

Will our SMS marketing number scale as our team and volume grow?

Message IQ uses auto-scaling number technology. One business number handles any volume you throw at it — you never need to change your number, notify contacts, or rebuild workflows as you scale.

Can we run bulk SMS marketing campaigns and personal 1:1 conversations from the same platform?

Yes. Send individual two-way SMS conversations, automated drip sequences, and bulk broadcast campaigns — all from the same platform. Every reply, regardless of how the message was sent, lands in your CRM automatically.

How are opt-outs handled in your SMS marketing software?

Opt-outs are managed automatically. Contacts who reply STOP are removed instantly via keyword-based unsubscribe. Every opt-out syncs to the CRM contact record in real time — zero manual work, zero compliance risk.

Is there a free consultation before I choose a plan?

Yes. A 30-minute strategy call, custom CRM and SMS demo, and setup consultation are all available with no credit card required. Book directly from the homepage and speak with someone who actually knows two-way SMS marketing.

Are there hidden fees or add-ons I should know about?

None. Every plan is fully loaded — no surprise add-ons, no feature gates, no hidden fees. HubSpot integration, IQ Autoscaling, two-way SMS conversations, MMS, and advanced reporting are included at every tier.

What is The Campaign Registry?

The Campaign Registry (TCR) is the centralized hub for A2P (application-to-person) 10DLC messaging in the United States. It was established by the major US mobile carriers, including AT&T, T-Mobile, Verizon and others, to verify business identity and reduce spam. Any business using a software platform to send SMS messages to US consumers must register both their brand and their messaging campaigns through TCR.

Why is TCR registration required?

US carriers require registration to confirm that messages come from legitimate businesses with a defined purpose. Without a verified brand registration, your messages will be filtered or blocked before they reach your contacts. There is no workaround. Registration is mandatory for all businesses using A2P 10DLC numbers or shortcodes, regardless of message volume or use case.

Does my business need to be a US entity to register?

Yes. TCR brand registration requires a US-based business entity with a verifiable US-based address. Registration is tied to a US Employer Identification Number (EIN) issued by the IRS, which means your business must be registered in the United States. Non-profit organizations must be US-based or hold a US EIN. Government entities must be US government entities. Sole proprietors must be based in the US or Canada. If your organization does not meet these requirements, registration will not be accepted.

What information do I need to register my brand?

You will need the following:

  • Legal business name, exactly as it appears in IRS records
  • Employer Identification Number (EIN) or Tax ID
  • Business type (private company, public company, non-profit, government entity, or sole proprietor)
  • Physical business address
  • Industry vertical
  • Website or active online presence (strongly recommended and required for some entity types)
  • Support contact email and phone number

Your legal name and EIN must match IRS records exactly. Mismatches are the most common cause of registration delays and rejections. We request a W9 or SS-4 to verify the match.

What entity types are eligible to register?

TCR accepts registrations for the following entity types:

  • Private for-profit companies:
    Legal name, EIN, address, industry vertical, and contact details are required.
  • Publicly traded companies:
    Legal name, EIN, stock symbol, stock exchange, website, and contact details are required. A business domain email address is also required to complete two-factor authentication (2FA) verification before campaigns can be registered.
  • Non-profit organizations:
    Must be US-based or hold a US EIN. Legal name, EIN, address, industry vertical, and contact details are required.
  • Government entities:
    US government entities only. Legal name, EIN, address, industry vertical, website, and contact details are required.
  • Sole proprietors:
    US and Canada only. Must not have an EIN. DBA or brand name, full address, and personal contact details are required.
What is Authentication+?

Authentication+ is a verification layer introduced by TCR in late 2024. It applies primarily to publicly traded companies and adds identity confirmation steps including tax ID verification, company registration documentation, domain-based email verification, and two-factor authentication. Publicly traded brands cannot register campaigns until this process is complete. Your business contact email must be a company domain address. Personal email addresses (such as Gmail or Outlook) and shared list addresses (such as sales@ or marketing@) are not accepted.

How long does brand registration take?

Brand registration typically takes a few minutes to a couple of days when all information is accurate and matches IRS records. If there are discrepancies, or if your brand requires additional review, the process may take longer. Submitting accurate information from the start is the most effective way to avoid delays.

What does "Verified" status mean, and what happens if my brand is not verified?

A “Verified” status means TCR has confirmed your brand’s identity. This status is required before you can register any messaging campaigns or send messages through 10DLC numbers. If your brand receives an “Unverified” status, you can correct and resubmit your information, file an appeal with supporting documentation, or request external vetting. Campaigns cannot be registered for any brand that is not verified. Addressing the issue before resubmitting will reduce the likelihood of repeated rejections.

Are there industries or use cases that are not eligible for registration?

Yes. Certain industries and use cases are restricted and will be rejected by TCR regardless of the information submitted. These include cannabis and hemp businesses, firearms, payday lending, and third-party debt collection. Some special use cases, such as political messaging, require additional vetting or pre-approval from specific carriers before campaigns can be activated.

Do I need a website to register my brand?

A website or active online presence is strongly recommended for all entity types and required for some. Public companies must provide a website as part of registration. For private companies and non-profits, this field is technically optional, but providing a website improves the speed and reliability of identity verification. Brands without an online presence are harder to verify and more likely to face delays or an unverified status.

Ready to Add SMS to Your HubSpot CRM?

Let’s review your portal and show you how SMS can plug directly into your workflow.