HubSpot SMS for Marketing Teams That Turn Lists into Replies

Message IQ sends text campaigns to your HubSpot lists and adds SMS to the nurture workflows you already run. Clicks, replies and opt-outs land on the contact record, so you report on SMS next to email.

98% open rate vs ~20% for email
4x email click rates, reported by Hygeia Baby
IQ Link Tracking on every link
Plans from $49/mo, unlimited users
Built by a HubSpot Diamond Partner

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Companies Texting Smarter With Message IQ

By the numbers

Why marketing teams text from HubSpot

%

SMS open rate, vs ~20% for email

%

of texts are read within 3 minutes

higher click rates than email, reported by Brett Nakfoor, CEO, Hygeia Baby

Starting price per month

HubSpot SMS for Marketing

What is HubSpot SMS for marketing teams?

HubSpot SMS for marketing teams is text messaging sent from HubSpot lists and workflows, with contact properties personalizing each send. Clicks, replies, deliveries and opt-outs write back to HubSpot, so SMS sits in the same reports as email.

Email still carries most campaigns, and fewer of those emails get opened. Event reminders, offer deadlines and webinar starts slip past people who would have acted on a text. When marketers add a separate texting tool, lists drift out of sync and opt-outs live in two places.

Message IQ texts from inside HubSpot. You segment with the lists you already build and personalize with tokens. Every STOP reply updates one opt-out property that every list and workflow can check.

How SMS campaigns work in HubSpot

Build the audience.

Pick a HubSpot list of contacts who opted in to texts.

Send or automate.

Send a one-time campaign to the list, or add the Message IQ send SMS action to a workflow.

Personalize from properties.

First name, event date, offer code and links fill in from the contact record.

Track every click.

IQ Link Tracking shortens links and records clicks. Replies log to the contact and alert the team.

Report in HubSpot.

Delivered, failed and received messages create native HubSpot events for campaign reporting.

What marketing teams text about

1

Event and webinar reminders

Text registrants the day before and an hour before with the join link. More of the people who signed up show up.

2

Limited-time offers

Send the deadline and a tracked link to an opted-in list. IQ Link Tracking shows who clicked.

3

Lead nurture touches

Add a text step when a lead hits a score or views your pricing page. Hand the conversation to sales the moment they reply. See HubSpot SMS for sales teams.

4

Form follow-up

Thank new subscribers and confirm what they signed up for. The first text sets expectations for every text after it.

5

Re-engagement

Text opted-in contacts who stopped opening email. Ask if they still want updates, and clean the list based on the answers.

6

Customer announcements

Tell opted-in customers about a launch or a policy change, with an image if it helps. MMS supports images and emojis.

300+ SMS Templates for HubSpot Workflows Inside Your CRM

Marketing texts to copy into HubSpot workflows

Trigger	Copy-paste template
Registered for an event	Hi {{contact.firstname}}, you're in for {{event_name}} on {{event_date}}. Add it to your calendar: {{calendar_link}}
1 hour before a webinar	{{event_name}} starts in 1 hour. Join here: {{join_link}}
Offer launch (list send)	{{company}}: {{offer}} ends {{offer_end_date}}. See details: {{offer_link}}
Lead score passes threshold	Hi {{contact.firstname}}, saw you checking out {{product}}. Want a 10-minute walkthrough? Reply YES and {{owner.firstname}} will text you a time.
No email opens in 90 days	Hi {{contact.firstname}}, still want updates from {{company}} by text? Reply YES to stay on the list.
Newsletter signup with SMS consent	Thanks for subscribing, {{contact.firstname}}! Expect about {{frequency}} texts a month from {{company}}. Reply HELP for help.

Token names are examples; match them to your HubSpot properties. Message IQ adds opt-out language automatically when a text lacks it.

✦ ✦ ✦ ✦

✦ New Feature

SMS now lives inside HubSpot’s shared inbox, not a separate tool

Message IQ 3.0 puts text messaging alongside email and chat, triggers from any HubSpot object, and reports natively inside HubSpot’s own tools. Watch the two-minute walkthrough to see it live.

Message IQ 3.0, official announcement

Shared inbox and help desk

Text messages show up alongside email and chat, so support and service teams carry every conversation from one place.

Trigger from any object

Build a workflow off a company, deal, or ticket and send a personal text to every connected contact.

Reporting built into HubSpot

Delivered, failed, and received messages generate native HubSpot events for reports at the message or segment level.

Built-in compliance

Every outgoing message is scanned for reply-stop language, with required text added automatically when it’s missing.

New permissions required. The shared inbox connection needs your HubSpot account reconnected. Log into your Smart Ramp account and select Settings then Integrations to enable it.

See how it works → Watch the video

Why We Built Message IQ: SMS That Lives in Your HubSpot Record

Email opens sit at 20–30%. Texts get read. Message IQ brings SMS into HubSpot, built to handle the compliance rules email never had to.

Carrier compliance checks built in, so campaigns don’t get suspended or blocked
Delivers, bounces, unsubscribes, and line type sync straight to the contact record

Schedule a Demo

Want a personalized tour? Call or text (866) 293-4873

Watch How Native SMS and MMS Works in HubSpot

Message IQ Setup Guide: Send SMS & MMS Directly From HubSpot

How to Send Bulk SMS From HubSpot Using Message IQ

How to send SMS from HubSpot using Message IQ

Message IQ - Sending SMS from Smart Ramp

Build a Native HubSpot Report for Failed SMS Messages

Case Studies

Real Businesses. Real SMS Results.

See how businesses use Message IQ and HubSpot SMS automation to improve customer communication, reduce missed opportunities, and create measurable business results.

View All Case Studies

How a National Pet Containment Company Used HubSpot SMS

How a National Pet Containment Company Used HubSpot SMS Automation to Shorten Sales Cycles, Reduce No-Shows, and Drive Service Plan Renewals For…

How an International Luxury Real Estate Brokerage Used HubSpot

How an International Luxury Real Estate Brokerage Used HubSpot SMS Automation to Engage High-Value Leads Faster and Convert More Showings into Offers…

How a Charter School Network Used HubSpot SMS Automation

How a Charter School Network Used HubSpot SMS Automation to Fill Seats, Engage Families, and Strengthen Parent Communication This high-performing charter school…

How a National Insurance Provider Used HubSpot SMS Automation

How a National Insurance Provider Used HubSpot SMS Automation to Increase Renewals, Reduce Call Volume, and Drive Open Enrollment Participation For more…

How a Maternal Health E-Commerce Brand Used HubSpot SMS Automation

How a Maternal Health E-Commerce Brand Used HubSpot SMS Automation to Recover Lost Sales and Grow Customer Lifetime Value This online maternal…

How a Leading Auto Glass Provider Cut Response Times and Reduced No-Shows with SMS Automation

A Top Auto Glass provider cut response times and no-shows with HubSpot SMS automation For nearly a decade, this mobile auto glass…

✦

See What SMS Can Do For Your Business

Explore more customer stories and discover how Message IQ fits into your CRM workflows.

Explore Case Studies →

How marketing teams use SMS every week

Fill events

Day-before and hour-before texts bring registrants into the room.

Built for revenue_ 2- Book more meetings

Reach people who skip email

Contacts who never open your newsletter still read a text.

Built for revenue_ 3- Personalise with CRM data

Pass warm leads to sales

Replies route to the contact owner with the record attached.

Built for revenue_ 4- Automate the business

Keep one opt-out list

STOP updates one HubSpot property that every list respects.

Show SMS results

Clicks and replies sit next to email in HubSpot reports.

Personalize at scale

Any contact property fills the text, so a list send still reads personal.

Platform Features

Built for HubSpot Marketing Hub

Two-way SMS built into the lists, workflows and reports your marketing team already runs. Every message tracked, every opt-out synced.

Lists (CRM → Lists)

Send a one-time campaign to any list of opted-in contacts.

Workflows (Automation → Workflows)

Add a text step to nurture, event and form workflows.

IQ Link Tracking

Shortened, trackable links record every click on the contact.

Message IQ Opt-Out property

STOP, UNSUBSCRIBE, QUIT and CANCEL update one property you can exclude from every list.

Use Message IQ directly in HubSpot

HubSpot’s Marketing SMS add-on vs Message IQ

	HubSpot Marketing SMS add-on	Message IQ
Price	$75/mo per 1,000 segments	From $49/mo for 1,000 messages
HubSpot plan	Marketing Hub Professional or Enterprise	Any HubSpot plan for 1:1 texting; workflows need workflow access
Who receives workflow texts	Opted-in contacts set as marketing contacts	Opted-in contacts on any triggering record
Workflows that can text	Contact workflows; other objects in beta	Contact, deal, ticket and company workflows
Users	Per your HubSpot seats	Unlimited users on every plan

HubSpot details from HubSpot’s knowledge base, checked October 2026.

Run SMS Campaigns From the Same Lists as Your Email

Message IQ helps marketing teams add text to the campaigns they already run in HubSpot. Same lists, same tokens and same reports, with one opt-out property that keeps every send in line.

Your marketing team is
texting in four steps

1

Pick a plan and connect your CRM

Plans run from $49/mo (1,000 messages, unlimited users) to $1,999/mo (60,000 messages). HubSpot is the flagship integration; Pipedrive, Salesforce and other CRMs connect through API or CSV sync.

2

Register your business line for 10DLC

Our team handles the brand and campaign application as part of onboarding. Brand registration is typically same-day. Campaign approval takes around two weeks.

3

Build your lists and map your workflows

Put opted-in contacts into lists, then add SMS steps to the event, nurture and offer workflows you already run.

4

Go live

Your account goes live within one business day. Once your campaign is approved, your first list send can go out.

Reviews from

“

Game-Changer for Communication Open Rates

Message IQ has increased engagement on the client's part, which is crucial for us as a deadline-driven business. Time is of the essence for us, and this has provided an additional layer of assistance, and I haven't had time to maximize its capability.

A.

Banking/Financial Services

“

Great platform for client engagement and retention

Message IQ allows me to proactively push notifications to clients, such as software updates, tips for optimizing Maxwell (askradar.ai), and special offers. People don't read emails, but they do read texts. And, this platform ensures opt-in, so we are verified and trusted as a sender to our clients.

Bunde, N.

Technology - Software

“

Very Robust and Easy to Use! Extremely Effective.

Message IQ has enabled us to reach out to more leads more effectively. It has allowed our sales team to scale their pipeline quickly.

Ops, D.

Consulting/Advisory

“

Simple integration & easy to use

MessageIQ has allowed us to automate text messages in our workflows with little work on the front end. The ability to track clicks, replies and deliverability has been exceptionally helpful when reporting on workflow campaigns. Great support - team is easy to get in touch with. Must have app!

Augsburger, L.

Electronics

“

4× Higher Click Rates Than Email

Message IQ has proven to be an invaluable complement to our email marketing campaigns. Our click rates are over 4× what they are with email, dramatically improving conversion with new leads.

Brett Nakfoor

CEO, Hygeia Baby

View all

Transparent pricing,
month-to-month,
every feature included

Get Pricing

BASIC

1000 messages / Unlimited user

$49/mo

PRO

2500 messages / Unlimited user

$99/mo

GROWTH

10,000 messages / Unlimited users

$399/mo

FAQ

Questions About
HubSpot SMS for Marketing Teams

Can I send SMS campaigns to a HubSpot list?

Yes. Message IQ sends one-time texts to any HubSpot list and adds a send SMS action to workflows. Every message logs to the contact record.

Do marketing texts need consent?

Yes. Promotional texts need express written consent under the TCPA. Collect it on your forms, store it in a contact property and build campaign lists from contacts who opted in. Message IQ adds opt-out language automatically and honors STOP replies.

Can I track link clicks from texts?

Yes. IQ Link Tracking shortens each link and records the click, so you can see in HubSpot who acted on a campaign.

Can I send images in a text?

Yes. Message IQ supports MMS, so campaign texts can include images, emojis and links.

How is Message IQ different from HubSpot's Marketing SMS add-on?

HubSpot’s add-on costs $75 per month per 1,000 segments and requires Marketing Hub Professional or Enterprise. Message IQ starts at $49 per month for 1,000 messages, works with any HubSpot plan for one-to-one texting and sends from contact, deal, ticket and company workflows.

Which HubSpot plan do I need?

Message IQ works with any HubSpot plan for one-to-one texting. Automated campaigns run through HubSpot workflows, so your plan needs workflow access.

How much does it cost?

Plans start at $49/month for 1,000 messages and scale to $1,999/month for 60,000, with unlimited users and every feature included. Month-to-month, cancel anytime.

Ready to add SMS to your next campaign?

Book a free 30-minute strategy call. We’ll build an event reminder text in your HubSpot portal and show it firing live. No credit card. No commitment.

Get My SMS Strategy Call

See Pricing

Which campaigns to move to text first

Start where timing matters: event reminders, offer deadlines and webinar starts. Those messages lose value by the hour, and email often gets read too late. Next, add one text step to your highest-intent nurture, such as a pricing page visit or a demo request that didn’t book. Keep texts short, put the link last and send during business hours. Measure each text against the email it replaced. For open rate benchmarks, see our guide to SMS open rates.

Consent and list hygiene for SMS campaigns

Promotional texts need express written consent under the TCPA, so capture it on the form with clear language about message frequency and how to opt out. Store consent in a contact property and build campaign lists from it. Register your brand and campaign for 10DLC before sending at volume. Message IQ writes STOP, UNSUBSCRIBE, QUIT and CANCEL replies to the Message IQ Opt-Out property. Exclude that property from every list, and check state rules with counsel.

An event campaign from end to end

A contact registers for a webinar and checks the SMS consent box. A workflow texts a confirmation with a calendar link. The day before, a reminder goes out, and an hour before, a text arrives with the join link. The contact replies to ask about the recording, and the reply lands on the record for the marketing owner. After the event, attendees and no-shows get different follow-ups with tracked links to the replay. Clicks show up in HubSpot next to the email results.