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HubSpot SMS Integration
Built CRM-Native, Not Bolted On

Send, receive, and automate SMS directly from HubSpot contact records, Active Lists, and workflows. Message IQ is the HubSpot SMS integration built inside HubSpot, backed by direct carrier delivery and a single business number that autoscales with your volume.

  • 98% open rate
  • 3 to 5 min average response
  • Month-to-month, cancel anytime
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Companies texting smarter with Message IQ

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Discover how top HubSpot teams use SMS to boost engagement, close deals faster and streamline operations.

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Ultimate Text Messaging Playbook

2026 CRM Growth Playbook

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What You Get

What you get with Message IQ
inside HubSpot

Six things generic SMS software can’t ship, because they don’t live where your team already works.

SMS as a native HubSpot workflow action
Our SMS step sits inside the HubSpot workflow builder next to Send Email, Create Task, and Set Property. Drop it into any contact-based or deal-based workflow. Trigger on form submissions, lifecycle changes, deal moves, or any property update. Zero webhooks, zero Zapier, zero middleware.
Two-way conversations logged to the contact timeline
Every send and reply saves to the HubSpot contact timeline automatically, alongside emails, calls, and meetings. Reply from inside the contact record or from the shared team inbox. Your reps see full text history without leaving HubSpot.
HubSpot tokens and lists work out of the box
Drop {{contact.firstname}}, {{contact.company}}, or any custom property into your SMS. Tokens render the same way they do in marketing email. Active Lists, static lists, and contact segments all work as SMS audiences.
IQ Advanced Delivery and Autoscaling
Direct carrier relationships give you delivery confirmation at the carrier level, not just "sent" status. Autoscaling infrastructure runs everything on one business number, from 100 messages a month to 100,000. Your customers see the same number every time.
Shared team inbox with MMS and link tracking
Sales, marketing, and service share one number and one inbox. Assign conversations, set visibility by team, and get desktop alerts the second a reply comes in. Send MMS, GIFs, and files. IQ Link Tracking shortens every URL and reports clicks back to the contact record.
Compliance built into the platform
STOP, UNSUBSCRIBE, QUIT, and CANCEL keywords instantly flip the MessageIQ Opt-Out property on the HubSpot contact, and every workflow uses it as suppression criteria automatically. White-glove 10DLC brand and campaign registration is included at setup, so compliance isn't something you figure out alone.

Configure Message IQ, the SMS and
MMS app built natively for HubSpot

300+ SMS Templates for HubSpot Workflows Inside Your CRM

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THE DATA

Why SMS Wins

%

SMS open rate, compared to roughly 20% for email

%

of SMS messages are read within 3 minutes

min average reply lands

%

of customers buy from the first company to respond

The practical outcome: faster sales cycles, higher appointment show rates, and less lead leakage between email sends.
Use Cases

Built for Every Team

CRM-Native Architecture, Not an External Dashboard
Every other tool in the Marketplace will tell you they integrate. Most are a general SMS platform that pushes data back into HubSpot through a connector. Message IQ is built CRM-native. Workflow actions, contact record widgets, Active List triggers, and custom properties match the HubSpot mental model instead of forcing you into a separate UI.
Built by CRM Integration Experts

Message IQ is a product of Integrate IQ, a HubSpot Diamond Partner with more than 300+ platform integrations delivered. SMS is not a side project for us, it’s the channel we’ve spent years watching teams try to make work inside HubSpot. Every workflow limitation, every deliverability gotcha, every compliance edge case has shaped how the product is built.

Every Feature Included in Every Plan

Two-way messaging, IQ Autoscaling, IQ Advanced Delivery, HubSpot integration, advanced reporting, MMS and opt-out management all ship on every tier from Starter to Super Pro. No gated features, no “talk to sales to unlock this.” The only difference between plans is message volume.

Carrier-Grade Delivery, Not Just Software

Cell phone carriers enforce unwritten deliverability rules that most SMS platforms don’t discuss. We work directly with the carriers which means we understand the rules and operate within them. Your messages get delivered and when they don’t, you see why.

Backed by HubSpot and CRM Integration Experts

Message IQ is built and supported by Integrate IQ, a HubSpot Diamond Partner that has delivered more than 300+ platform integrations. Our team doesn’t just sell software. We handle HubSpot onboarding, CRM migration, workflow architecture and custom integrations for the same customers who use Message IQ.

Real Estate use case

How Teams Use Message IQ Inside HubSpot

Instant Lead Response
Trigger a text the moment a form submits. Speed-to-lead data shows contact rates drop sharply after the first five minutes, and SMS reaches people when email sits unread. A simple HubSpot workflow with a Message IQ action closes that gap.
Appointment Reminders That Reduce No-Shows
Build a deal-based or meeting-based workflow that sends an SMS reminder 24 hours and 1 hour before an appointment. Teams in appointment-heavy industries like real estate, auto glass, and healthcare see no-show rates drop measurably when SMS replaces or supplements email reminders.
Abandoned Cart and Post-Purchase Flows
E-commerce teams trigger a text when a deal stalls or a cart is abandoned, then follow with a branded MMS image if the first text doesn’t recover the sale. The whole sequence runs inside a HubSpot workflow.
Two-Way Sales Conversations
Sales reps open a HubSpot contact record, send a text in one click, and hold a real conversation that logs to the timeline. Manager visibility stays intact because every message shows up in HubSpot, not in a separate app your CRM can’t see.
Review and Referral Requests Post-Close

When a deal closes, a HubSpot workflow triggers a short SMS asking for a review or referral. Reviews come in faster than email campaigns produce and the conversation logs to the original contact record so every touchpoint stays connected.

Why Teams Choose Message IQ

Basic SMS Tool
Message IQ
Built inside HubSpot workflows
Contact timeline logging
Native HubSpot action
Separate login required
Duplicate contact management
Carrier-grade delivery
Auto-scaling on one number
Why Teams Choose Message IQ
Feature
Basic
Message IQ
Built inside HubSpot workflows
✕
✓
Contact timeline logging
✕
✓
Native HubSpot action
✕
✓
Separate login required
✕
✓
Duplicate contact management
✕
✓
Carrier-grade delivery
✕
✓
Auto-scaling on one number
✕
✓
Setup in Minutes

From Zero to Texting
Your Entire Database

1

Select and Purchase a Plan

Choose the plan that fits your message volume

2

Connect Your HubSpot Portal

Connect your HubSpot portal in one click

3

Submit Brand Applications

Submit brand and campaign applications (white-glove support included)

4

Configure Your Number

Configure your business phone number

5

Map Workflows

Map workflows and contact properties

6

Go Live

Go live and start sending

Pricing Plans

Choose Your Plan

The only difference between plans is how many messages you send. Everything else is included everywhere.

Basic

For teams starting with 1:1 sales and service texting.
$49/per month
  • 1,000 messages per month
  • Unlimited Users
  • Every feature included
GET STARTED
Most Popular Plan

Pro

For teams adding automated texts to HubSpot workflows.
$99/per month
  • 2,500 messages per month
  • Unlimited Users
  • Every feature included
GET STARTED

GROWTH

For teams running bulk campaigns alongside 1:1 conversations.
$399/per month
  • 10,000 Messages
  • Unlimited Users
  • Every feature included
GET STARTED

Scale

For marketing teams sending at serious volume every month.
$999/per month
  • 30,000 Messages
  • Unlimited Users
  • Every feature included
GET STARTED

High Volume

For organizations sending 60,000+ messages per month.
$1,999/per month
  • 60,000 messages: $1,999/mo
  • 100,000 messages: $2,999/mo
  • Custom volumes above that
60K PLAN
100K PLAN

Need something bigger?

Contact us and we’ll build a plan around your volume.
CONTACT US

Reviews from Hubspot

“

Game-Changer for Communication Open Rates

Message IQ has increased engagement on the client's part, which is crucial for us as a deadline-driven business. Time is of the essence for us, and this has provided an additional layer of assistance, and I haven't had time to maximize its capability.

A.
Banking/Financial Services
“

Great platform for client engagement and retention

Message IQ allows me to proactively push notifications to clients, such as software updates, tips for optimizing Maxwell (askradar.ai), and special offers. People don't read emails, but they do read texts. And, this platform ensures opt-in, so we are verified and trusted as a sender to our clients.

Bunde, N.
Technology - Software
“

Very Robust and Easy to Use! Extremely Effective.

Message IQ has enabled us to reach out to more leads more effectively. It has allowed our sales team to scale their pipeline quickly.

OD
Ops, D.
Consulting/Advisory
“

Simple integration & easy to use

MessageIQ has allowed us to automate text messages in our workflows with little work on the front end. The ability to track clicks, replies and deliverability has been exceptionally helpful when reporting on workflow campaigns. Great support - team is easy to get in touch with. Must have app!

AL
Augsburger, L.
Electronics
“

4× Higher Click Rates Than Email

Message IQ has proven to be an invaluable complement to our email marketing campaigns. Our click rates are over 4× what they are with email, dramatically improving conversion with new leads.

BN
Brett Nakfoor
CEO, Hygeia Baby
View all
FAQs

Frequently Asked Questions

How does Message IQ integrate with HubSpot?
Connect your HubSpot portal in one click. From that point, SMS shows up as an action in the HubSpot workflow builder and as a widget on every contact record. Messages log to the contact timeline alongside emails and calls. There’s no separate dashboard to learn and no manual syncing.
Do I need a separate login from HubSpot to use Message IQ?
No. Message IQ works directly inside HubSpot once connected. You can also access it through our standalone web app or mobile app if you prefer a dedicated conversation view, but the core workflow lives inside your HubSpot portal.
Can I send SMS from a HubSpot workflow?
Yes. Message IQ appears as a native action in the HubSpot workflow builder alongside Send Email and Create Task. Drop it into any contact-based or deal-based workflow. Personalization tokens, contact properties, and enrollment triggers all work the way they do for email.
Does Message IQ support two-way texting?
Yes. Customers reply to any message you send, and the reply logs to the HubSpot contact record automatically. Your team can respond from inside HubSpot using the Message IQ widget on the contact record, or from the Message IQ shared team inbox.
Is Message IQ listed in the HubSpot App Marketplace?
Yes. Message IQ is a certified HubSpot integration available in the HubSpot App Marketplace. It’s built and supported by IntegrateIQ, a HubSpot Diamond Partner, which means the team behind the product lives inside HubSpot architecture every day.
What about compliance with TCPA, 10DLC, and opt-out keywords?
Every Message IQ account runs on a registered 10DLC brand and campaign, and we offer white-glove support for both applications at setup. Opt-out keywords (STOP, UNSUBSCRIBE, QUIT, CANCEL) trigger the Message IQ Opt-Out property on the HubSpot contact, which you can use as suppression criteria in every workflow. TCPA and CTIA best practices are baked into the platform.
Can I send MMS with images or GIFs?
Yes. MMS is included in every plan. Attach images, GIFs, or files to any message, and the richer format bumps your character limit well above the 160-character SMS cap.
What does it cost? Are there contracts?

Plans start at $49 per month for 1000 messages, with higher tiers at $99, $399, $999, and $1,999 depending on volume. Every plan is month-to-month with no contracts and no cancellation penalties. See the pricing page for full tier details.

Does the integration work in Canada?
Yes. Message IQ supports sending and receiving in both the US and Canada. We don’t currently support other countries.
What kind of support do I get after signup?
World Class Support is included on every plan, not gated behind higher tiers. A real human replies in minutes, not a bot, not a ticket queue. You can also reach the team directly at (866) 293-4873 or book a 30-minute strategy call with a CRM integration specialist, no credit card required.

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