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HubSpot SMS Integration
Built CRM-Native, Not Bolted On

Send, receive, and automate SMS directly from HubSpot contact records, Active Lists, and workflows. Message IQ is the HubSpot SMS integration built inside HubSpot, backed by direct carrier delivery and a single business number that autoscales with your volume.

  • 98% open rate
  • 3 to 5 min average response
  • Month-to-month, cancel anytime
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See How It Works
HubSpot SMS Integration hero

The Texting Platform Agents Actually Use

Real estate moves at the speed of communication. Agents who text beat agents who call every single time. Message IQ lets you send and receive texts directly from HubSpot, so you can respond to showing inquiries in seconds, send property photos via MMS, and close deals while your competition is still playing voicemail tag. Your leads expect instant answers. Give it to them. Watch your closing rate climb.

✓ Live in HubSpot ⚡ Instant Replies
THE DATA

Why SMS Wins

%

SMS open rate, compared to roughly 20% for email

%

of SMS messages are read within 3 minutes

min average reply lands

%

of customers buy from the first company to respond

The practical outcome: faster sales cycles, higher appointment show rates, and less lead leakage between email sends.

What You Get

What You Get With the Message IQ
HubSpot SMS Integration

Workflow-Native SMS as a HubSpot Action

The Message IQ action sits inside the HubSpot workflow builder next to Send Email, Create Task, and Set Property. Drop it into any contact-based or deal-based workflow. Trigger SMS on form submissions, lifecycle stage changes, deal stage moves, or any HubSpot property update. No webhooks, no Zapier, no middleware.

Two-Way Conversations Logged to the Contact Timeline

Every sent and received message saves to the HubSpot contact timeline automatically alongside emails, calls, and meetings. Your sales team sees the full texting history without leaving the contact record. Reply from inside HubSpot using the Message IQ widget, or from the shared team inbox if your team prefers a dedicated conversation view.

HubSpot Personalization Tokens Work Out of the Box

Drop {{contact.firstname}}, {{contact.company}}, or any custom HubSpot property into your SMS template. Tokens render the way they do in marketing email. Active Lists, static lists, and contact segments all work as SMS audiences.

IQ Advanced Delivery

Carrier-level confirmation that your message actually reached the contact’s phone, not just “sent” status. We have direct relationships with the carriers your customers use, which means we see delivery events, know when numbers are invalid, and can tell you why a send failed if it did. Delivery status logs back to the HubSpot contact record.

IQ Autoscaling on One Business Number

Scale from a hundred messages a month to a hundred thousand without managing a pool of numbers. Your customers see the same number every time, which protects reply rates and brand consistency. Under the hood, our autoscaling infrastructure handles throughput. You never touch it.

Shared Team Inbox and Desktop Notifications

Sales, marketing, and service teams share one business number and one inbox. Assign conversations, configure visibility at the individual, team, and admin levels, and get desktop notifications the instant a reply comes in. No more personal phone chaos.

MMS Support and IQ Link Tracking

Send images, GIFs, and file attachments alongside text. IQ Link Tracking auto-shortens any hyperlink in your message and reports clicks back to the HubSpot contact record, so you can trigger follow-up workflows based on engagement.

Compliance Tools Built In

STOP, UNSUBSCRIBE, QUIT, and CANCEL keywords trigger the Message IQ Opt-Out property on the HubSpot contact, which you can use as suppression criteria in every workflow. White-glove brand and campaign application support is included at setup, so 10DLC registration is not something you figure out alone.

Use Cases

Built for Every Team

CRM-Native Architecture, Not an External Dashboard
Every other tool in the Marketplace will tell you they integrate. Most are a general SMS platform that pushes data back into HubSpot through a connector. Message IQ is built CRM-native. Workflow actions, contact record widgets, Active List triggers, and custom properties match the HubSpot mental model instead of forcing you into a separate UI.
Built by CRM Integration Experts
Message IQ is a product of IntegrateIQ, a HubSpot Diamond Partner with more than 275 platform integrations delivered. SMS is not a side project for us, it’s the channel we’ve spent years watching teams try to make work inside HubSpot. Every workflow limitation, every deliverability gotcha, every compliance edge case has shaped how the product is built.
Every Feature Included in Every Plan
Two-way messaging, IQ Autoscaling, IQ Advanced Delivery, HubSpot integration, advanced reporting, MMS, and opt-out management all ship on every tier from Starter to Super Pro. No gated features, no “talk to sales to unlock this.” The only difference between plans is message volume.
Carrier-Grade Delivery, Not Just Software
Cell phone carriers enforce unwritten deliverability rules that most SMS platforms don’t discuss. We work directly with the carriers, which means we understand the rules and operate within them. Your messages get delivered, and when they don’t, you see why.
Backed by HubSpot and CRM Integration Experts
Message IQ is built and supported by IntegrateIQ, a HubSpot Diamond Partner that has delivered more than 275 platform integrations. Our team doesn’t just sell software. We handle HubSpot onboarding, CRM migration, workflow architecture, and custom integrations for the same customers who use Message IQ.

Real Estate use case

How Teams Use Message IQ Inside HubSpot

Instant Lead Response
Trigger a text the moment a form submits. Speed-to-lead data shows contact rates drop sharply after the first five minutes, and SMS reaches people when email sits unread. A simple HubSpot workflow with a Message IQ action closes that gap.
Appointment Reminders That Reduce No-Shows
Build a deal-based or meeting-based workflow that sends an SMS reminder 24 hours and 1 hour before an appointment. Teams in appointment-heavy industries like real estate, auto glass, and healthcare see no-show rates drop measurably when SMS replaces or supplements email reminders.
Abandoned Cart and Post-Purchase Flows
E-commerce teams trigger a text when a deal stalls or a cart is abandoned, then follow with a branded MMS image if the first text doesn’t recover the sale. The whole sequence runs inside a HubSpot workflow.
Two-Way Sales Conversations
Sales reps open a HubSpot contact record, send a text in one click, and hold a real conversation that logs to the timeline. Manager visibility stays intact because every message shows up in HubSpot, not in a separate app your CRM can’t see.
Review and Referral Requests Post-Close
When a deal closes, a HubSpot workflow triggers a short SMS asking for a review or referral. Reviews come in faster than email campaigns produce, and the conversation logs to the original contact record so every touchpoint stays connected.

Why Teams Choose Message IQ

Basic SMS Tool
Message IQ
Built inside HubSpot workflows
Contact timeline logging
Native HubSpot action
Separate login required
Duplicate contact management
Carrier-grade delivery
Auto-scaling on one number
Why Teams Choose Message IQ
Feature
Basic
Message IQ
Built inside HubSpot workflows
✕
✓
Contact timeline logging
✕
✓
Native HubSpot action
✕
✓
Separate login required
✕
✓
Duplicate contact management
✕
✓
Carrier-grade delivery
✕
✓
Auto-scaling on one number
✕
✓
Setup in Minutes

From Zero to Texting
Your Entire Database

1

Select and Purchase a Plan

Choose the plan that fits your message volume

2

Connect Your HubSpot Portal

Connect your HubSpot portal in one click

3

Submit Brand Applications

Submit brand and campaign applications (white-glove support included)

4

Configure Your Number

Configure your business phone number

5

Map Workflows

Map workflows and contact properties

6

Go Live

Go live and start sending

Pricing Plans

Choose Your Plan

All plans include every feature. The only difference is message volume.

Starter

Perfect for small teams just getting started.
$29
per month
  • 500 Messages
  • One User
  • Click Tracking
GET STARTED
Most Popular Plan

Pro

Best for growing teams with active outreach.
$99
per month
  • 2500 Messages
  • Unlimited User
  • Click Tracking
GET STARTED

Supreme

High-volume sending for serious marketers.
$399
per month
  • 10,000 Messages
  • Unlimited User
  • Click Tracking
GET STARTED

Supreme+

Scale your SMS campaigns to the next level.
$999
per month
  • 30,000 Messages
  • Unlimited User
  • Click Tracking
GET STARTED

Super Pro

Best for growing teams with active outreach.
$1,999
per month
  • 60,000 Messages
  • Unlimited User
  • Click Tracking
GET STARTED
Need a Custom Volume?
We’ll build a plan tailored exactly to your sending needs and budget — no cookie-cutter packages.
CONTACT US
FAQs

Frequently Asked Questions

How does Message IQ integrate with HubSpot?
Connect your HubSpot portal in one click. From that point, SMS shows up as an action in the HubSpot workflow builder and as a widget on every contact record. Messages log to the contact timeline alongside emails and calls. There’s no separate dashboard to learn and no manual syncing.
Do I need a separate login from HubSpot to use Message IQ?
No. Message IQ works directly inside HubSpot once connected. You can also access it through our standalone web app or mobile app if you prefer a dedicated conversation view, but the core workflow lives inside your HubSpot portal.
Can I send SMS from a HubSpot workflow?
Yes. Message IQ appears as a native action in the HubSpot workflow builder alongside Send Email and Create Task. Drop it into any contact-based or deal-based workflow. Personalization tokens, contact properties, and enrollment triggers all work the way they do for email.
Does Message IQ support two-way texting?
Yes. Customers reply to any message you send, and the reply logs to the HubSpot contact record automatically. Your team can respond from inside HubSpot using the Message IQ widget on the contact record, or from the Message IQ shared team inbox.
Is Message IQ listed in the HubSpot App Marketplace?
Yes. Message IQ is a certified HubSpot integration available in the HubSpot App Marketplace. It’s built and supported by IntegrateIQ, a HubSpot Diamond Partner, which means the team behind the product lives inside HubSpot architecture every day.
What about compliance with TCPA, 10DLC, and opt-out keywords?
Every Message IQ account runs on a registered 10DLC brand and campaign, and we offer white-glove support for both applications at setup. Opt-out keywords (STOP, UNSUBSCRIBE, QUIT, CANCEL) trigger the Message IQ Opt-Out property on the HubSpot contact, which you can use as suppression criteria in every workflow. TCPA and CTIA best practices are baked into the platform.
Can I send MMS with images or GIFs?
Yes. MMS is included in every plan. Attach images, GIFs, or files to any message, and the richer format bumps your character limit well above the 160-character SMS cap.
What does it cost? Are there contracts?
Plans start at $29 per month for 500 messages, with higher tiers at $99, $399, $999, and $1,999 depending on volume. Every plan is month-to-month with no contracts and no cancellation penalties. See the pricing page for full tier details.
Does the integration work in Canada?
Yes. Message IQ supports sending and receiving in both the US and Canada. We don’t currently support other countries.
What kind of support do I get after signup?
World Class Support is included on every plan, not gated behind higher tiers. A real human replies in minutes, not a bot, not a ticket queue. You can also reach the team directly at (866) 293-4873 or book a 30-minute strategy call with a CRM integration specialist, no credit card required.