FREE TOOL · SMS ROI CALCULATOR

How much revenue could SMS add
to your HubSpot stack?

Five inputs. Industry-backed benchmarks. See your projected annual SMS revenue in under 30 seconds.

Your Inputs
Shapes your benchmark conversion rates
People who will opt in to receive your messages
500100K+
We prefilled this based on your industry — adjust if yours is different
$10$1K+
Broadcast + workflow + 1:1 combined
112
How much of the opportunity you are already capturing
Projected Annual SMS Revenue
$0
$0 per month · 0 segments/mo (0 messages)
Annual cost
$0
Net annual gain
$0
ROI
0%
Where the revenue comes from
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How the math works
We model revenue across three SMS channels:
  • Broadcasts: contacts × 98% open rate × industry CTR × conversion × AOV × effective frequency (with diminishing returns past 1 send/mo)
  • Recovery: 5% monthly abandon/miss rate × SMS recovery lift × 80% of AOV
  • Conversations: 60 outbound sends per 1,000 contacts × response lift × 12% close rate × AOV
Cost: billed per segment (not per message). A single send averages 1.4 segments when you mix short SMS, longer multi-segment texts, and the occasional MMS. We assume $29/mo base + $0.0125/segment, which reflects MessageIQ's blended rate at mid-market volume.

Conversion benchmarks are intentionally conservative — drawn from Attentive, Klaviyo, HubSpot, and SimpleTexting industry reports, then discounted to account for list fatigue, seasonal variance, and broadcast decay. The maturity modifier further reduces uplift for teams already capturing part of the opportunity.

Your real numbers will differ — this is a directional sizing tool, not a forecast.