“The fortune is in the follow up.” Heard the phrase? Of course, because it’s true. Especially with SMS.
Follow-up is the unsung hero of the sales world, often overlooked but crucial for success. But in today’s competitive world, you need more than just persistence to close deals. What if you could transform follow-up from a chore into a powerful tool for building trust and boosting conversions through the use of SMS messaging?
This post dives deep into the five key reasons why effective follow-up matters and equips you with ready-to-use SMS message templates for various situations. We’ll show you how to go beyond a simple “checking in” and craft personalized messages that resonate with your leads and customers, ultimately turning them into loyal advocates.
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Top 5 Reasons Follow-up Matters
There are numerous reasons to put effort and emphasis on your follow-up strategy.
1. Increases Conversion Rate:
Studies show that the chance of converting a lead drops significantly with each passing day without contact. A prompt follow-up, ideally within 5 minutes, can boost response rates by 9 times! By staying on their radar, you stay fresh in their mind and increase the odds of closing the deal.
2. Strengthens Relationships
People buy from people they trust and like. Following up shows genuine interest in their needs and a commitment to building a relationship.
3. Addresses Concerns
You can proactively address potential roadblocks. The initial pitch rarely answers every question. Follow-up allows you to clarify doubts, provide additional information, and tailor your solution to their specific needs.
4. Rejuvenates Stalled Deals
In today’s busy world, things get put on hold. A timely follow-up can rekindle interest and remind them about your offer. It also shows you haven’t forgotten about them and are genuinely invested in helping them solve their problem.
5. Uncovers New Opportunities
Sometimes, prospects aren’t ready for your main offering, but they may have other needs you can fulfill. Follow-up conversations can open doors to related products, services, or future collaborations. By staying connected, you become a trusted advisor, not just a one-time salesperson.
Turn HubSpot Into A Real-Time SMS Engine with
Message IQ
Two-Way Conversations
Shared Team Inbox
Automation Triggers
Advanced Reporting
Compliance Tools
-
98%
SMS read within 3 min -
78%
Buy from first responder -
21×
More likely to qualify
3–5 min avg response
$45–$50 ROI / $1
*MessageIQ is an Integrate IQ product built natively for HubSpot by the same team.
Sample Follow-up Messages
Sales Message Follow-up
Sample 1: Hi [Name], This is [Your Name] from [Company]. I enjoyed learning about your needs. Would you be open to a quick call this week to discuss how we can help?
Sample 2: Hi [Name], Just checking in to see if you had a chance to review the information I sent about [Product/Service]. I’m happy to answer any questions you might have. Just reply here!
Concerns/Objections Follow-up
Sample 1: Hi [Name], Following up on our last chat. I understand your concern about [Objection]. Did you have a chance to review the FAQ section on our website? It might address your query. [Link]
Sample 2: Hi [Name], I hear you on [Objection]. We offer flexible options to address that concern. Would you be open to a 15-minute call to discuss how we can tailor our solution to your needs?
Live Event or Webinar Follow-up
Sample 1: Hi [Name], It was great connecting with you earlier! Just wanted to follow up on our conversation about [Product/Service]. Are you interested in learning more about specific features?
Sample 2: Hi [Name], As promised, here’s the link to the case study we discussed about [Benefit]. Let me know if you have any questions or would like to schedule a demo!
Demo or Free-Trial Follow-up
Sample 1: Hi [Name], Hope you enjoyed the demo of [Product/Service]! Any questions I can answer or features you’d like to see again?
Sample 2: Loved seeing how [Feature] addressed your needs in the demo! Upgrade your trial and unlock its full potential.
Sample 3: Still exploring [Product/Service]? Just wanted to make sure you have everything you need. Feel free to reply with any questions!
Missed Meeting Follow-up
Sample 1: Hi [Name], I noticed we missed our meeting today. Hope everything is alright! Would you be available to reschedule at another time that works better for you?
Sample 2: So sorry you had to miss our meeting today! I recorded a presentation covering [Meeting topic]. Would you like me to send it over?
Sample 3: Sorry to hear you couldn’t make our meeting today. I understand things come up. Are you free for a quick call later this week to discuss [Meeting topic]?
Stalled Lead Follow-up
Sample 1: Hi [Name], Hope you’re doing well! Just checking in to see if you’ve had any further thoughts about [Product/Service]. We have a special offer running until [Date] – might be a good time to revisit!
Sample 2: Hi [Name], I noticed you downloaded our brochure on [Topic]. Did you find it helpful? We also offer consultations to answer any specific questions you might have.
Post-Meeting Follow-up
Sample 1: Following up on our meeting earlier. Here are the next steps: [list them clearly]. Please let me know if you have any questions or need any clarification.
Sample 2: Just wanted to follow up on our productive meeting today. Thanks for your insights on [topic]! Here’s the information I promised: [link/details]. Looking forward to [mention next steps].
Post-Purchase Follow-up
Sample 1: Welcome to the [Brand] family! As a valued customer, you’re now eligible for exclusive discounts and rewards. Learn more: [Link]
Sample 2: Thanks so much for today’s purchase! Did you know [Product] pairs perfectly with your new [Purchased product]? Get 15% off with code WELCOME15: [Link]
Follow-up helps you manage your sales pipeline efficiently. By consistently following up, you prioritize active leads, identify those needing nurturing, and avoid wasting time on dead ends. It keeps your sales process organized and moving forward.
Are you using SMS for follow up that leads? Contact us and let us help you craft your SMS follow up messages today.
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