How to Do Two-Way SMS Marketing: A Step-by-Step Setup Guide
Two-way SMS marketing means sending text messages that customers can actually reply to with those replies landing somewhere your team can see and act on. This guide walks through the full setup: getting consent, picking a platform, connecting it to your CRM, launching...
SMS Marketing Strategy: A 7-Step Framework With Real Examples
Building an SMS marketing strategy that people actually want to receive An SMS marketing strategy is the plan behind every text you send: who gets it, why, when, and what happens after they reply. Get it right and text messages become the highest-engagement channel in...
How to Add an SMS Onboarding Sequence to Your HubSpot Workflows
A HubSpot SMS onboarding sequence is a set of automated text messages that fire inside a HubSpot workflow the moment someone becomes a customer, walking them through their first days without a rep lifting a finger. If you already run an email onboarding series, adding...
How to Get Free Business Text Messaging Service: 4 Ways That Work and What Each One Gives Up
98% of text messages get opened, versus roughly 20% for email, so it’s no mystery why every business wants the channel and why so many start by hunting for a free business text messaging service. The honest answer up front: free routes exist, four of them, and every...
SMS for Customer Onboarding in HubSpot: Get New Customers to Activation Before They Ghost
The most dangerous moment in the customer lifecycle happens right after the deal closes. Sales celebrates, the handoff email goes out and then a new customer who answered texts within minutes during the sales process suddenly stops opening anything. SMS for customer...