SMS is the marketing powerhouse retailers can’t ignore. With staggering open rates above 98% and responses often within minutes, SMS has become the preferred channel for real-time, personalized customer engagement. But to truly unlock SMS’s potential, you...
If you’re using SMS to communicate with customers, chances are you’ve heard the terms short code and long code. But what’s the real difference between the two—and how do you know which one is right for your business? Let’s break it down. What Is a Short Code? A short...
You have been suspended by a carrier as a suspected SMS spammer. Now what? Even with the best intentions and strategies, high messaging volumes and elevated unsubscribe rates can trigger carrier suspensions—labeling your campaign as a potential spam source. Typically,...
CTIA SMS Principles and Best Practices: A Summary The Cellular Telecommunications Industry Association (CTIA) plays a crucial role in the SMS ecosystem, advocating for the wireless industry and establishing best practices for messaging. While the CTIA doesn’t...
Avoid Costly Fines: A Guide to TCPA and CAN-SPAM for SMS Marketing The power of SMS marketing is undeniable. With open rates as high as 98%, it’s a direct line to your customer’s, patient’s, or member’s pocket. But this potent tool comes with a...
Ten High-Impact SMS Templates for Marketing and Advertising Businesses in 2024 SMS messages are an essential tool for engaging clients, promoting campaigns, and boosting brand loyalty. Here are 10 high-impact SMS templates that will help you connect with clients and...
