When to choose SMS over email for your messaging

When to choose SMS over email for your messaging

Email or text? It is often the question when any of us needs to follow up with a friend or perhaps when you’ve just paid for something. The answer likely varies based on the situation, the sender, and the information you’re receiving. The question is also pertinent...
The Power of SMS for Financial Advisors

The Power of SMS for Financial Advisors

SMS is a powerful tool that financial advisors can use to grow their business, reduce meeting no-shows, and streamline operations. With SMS, you can stay connected with your clients, send important reminders, and provide excellent customer service. Combine SMS with a...
The Power of SMS for Nonprofits

The Power of SMS for Nonprofits

Why SMS Marketing is Effective for Nonprofits Second, SMS messages are delivered almost instantly. This means that your audience will see your message as soon as you send it, which is important for time-sensitive communications such as event reminders or donation...
SMS Playbook for Lawn Care

SMS Playbook for Lawn Care

In an age where technology has transformed the way businesses interact with customers and employees, lawn care companies are embracing the power of SMS to revolutionize customer communication. By utilizing SMS, these companies grow their business, streamline...
20 Ways Insurance Underwriters Can Leverage SMS

20 Ways Insurance Underwriters Can Leverage SMS

Effective communication is paramount for businesses in every industry. The insurance sector, particularly, has a lot to gain by adopting various modern communication channels, one of which is Short Message Service (SMS). Insurance underwriters are realizing that SMS...
Complying with SMS and MMS regulations

Complying with SMS and MMS regulations

The mobile message compliance landscape is changing quickly. Mobile network operators (carriers) are increasing scrutiny and compliance activity related to their mobile messaging solutions for local phone numbers (10DLC). There are four primary areas of interest:...
Changing SMS compliance landscape

Changing SMS compliance landscape

SMS is a critical part of your business strategy and it’s important to follow all the rules to ensure your messages are delivered. The FCC and carriers have strict guidelines for the types of messages that can be sent to their customers, and they block messages...
Text Message Marketing: A HubSpot Users Guide

Text Message Marketing: A HubSpot Users Guide

You’ve probably seen the stats that say text message response rates outperform other marketing channels, generating more leads and growing company revenue faster. But what if you aren’t getting the same stunning results in your HubSpot analytics? Should you give up on...
How to Measure Your SMS Marketing Campaign Effectiveness

How to Measure Your SMS Marketing Campaign Effectiveness

Do you know how well your SMS marketing campaigns are performing?  There are some key metrics SMS marketers have to keep track of. Knowing where all your figures fall is part of running the most successful campaign possible. If you’re not sure how to measure your SMS...