9 Proven SMS opt-in strategies and sample messages to grow your subscriber list

As the holiday season rapidly approaches, it’s essential to pay attention to the latest data for 2023. The numbers are clear: Now is the perfect time to prioritize the growth of your SMS subscriber list by actively collecting phone numbers and promoting your text campaigns.

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98%

open rate

45%

reply rate

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In 2023, businesses have witnessed a remarkable 47.9 percent year-over-year (YoY) increase in SMS message sending, and SMS orders have surged by nearly 17 percent YoY.

You don’t need to worry about your messages becoming bothersome or intrusive. The reality is crystal clear – they won’t. Surprisingly, in the first half of 2023, one out of every ten recipients who received a marketing text message clicked on it, resulting in a significant 16.9 percent boost in orders.

So how do you rally and get your subscriber count up as you move through Q4? Here are 9 strategies to consider when sending an initial opt-in message to your mobile number list. Steal our sample verbiage and make it your own.

1. Personalize it with customers’ names if you have the data:

“Hello [Customer Name], welcome to [Your Company] SMS Updates! We’re delighted to have you on board.”

2. Offer a special opt-in code as a welcome gift:

“Hey [Customer Name]! We’re so glad you signed up! To say thanks, we created this exclusive coupon code for you: TEXTCLUB20″.

3. Use emojis to stand out–but don’t overdo it:

“Hey, [Customer Name]! Ready for exclusive deals? Text ‘YES’ to join our VIP club!🎉”

4. Use exclusive language to create enticement:

“We’re excited to have you join the inner circle! Text ‘YES’ to get first dibs on promotions and announcements!”

5. Set intiguing expectations from the start:

“[Customer Name]–Thanks for signing up for [Business Name] updates! Be on the lookout for tips, event reminders, special promotions, and more.” 

6. Open the door for frequent communication:

“Welcome to [Business Name]! Call or text us anytime, and we’ll respond M-F from 7AM to 7PM.” 

7. Commit to sending convenient reminders:

“Hey! [Business name] here! Text ‘YES’ to receive helpful appointment reminders and other important updates.”

8. Offer gated-content like exclusive videos, ebooks, and articles:

“Hey [Customer Name}, don’t miss out on our latest ebook, [Title]. Reply YES to receive it now and any future exclusives!”

9. Offer instant updates on product releases, sales announcements, etc.

“Hi [Customer Name], welcome to our VIP Club! Get ready for instant updates about your account, new products, and upcoming events.”

When crafting your initial SMS messages, prioritize clarity, brevity, and relevance. But don’t forget to strive to infuse a personal touch that reflects your brand’s tone and style. Of course, first and foremost, you must be sure to ensure your messaging adheres to the applicable SMS marketing regulations and compliance. You don’t want to get blocked or booted from the start. 

At Message IQ, we are anxious to help you take advantage of the phone numbers you’ve already collected and grow your SMS subscriber list. Let us help you get started today.