Building customer rapport through SMS marketing

Building customer rapport through SMS marketing

Traditional face-to-face interactions are steadily being supplanted by virtual engagements. Maybe you love it, maybe you hate it, but it’s a shift that many embrace without hesitation. We see it happening in work environments with zoom meetings and webchats. We...
7 Ways to get your messages ignored or (worse) deleted

7 Ways to get your messages ignored or (worse) deleted

We’ve all done it. A text messages pops up. You swipe. You delete. You don’t even bother to open or read it. Why? There are several reasons why people might ignore SMS messages or trash them before they’ve even opened them. However, 78% of consumers say they want to...