SMS Playbook for Lawn Care

SMS Playbook for Lawn Care

In an age where technology has transformed the way businesses interact with customers and employees, lawn care companies are embracing the power of SMS to revolutionize customer communication. By utilizing SMS, these companies grow their business, streamline...
20 Ways Insurance Underwriters Can Leverage SMS

20 Ways Insurance Underwriters Can Leverage SMS

Effective communication is paramount for businesses in every industry. The insurance sector, particularly, has a lot to gain by adopting various modern communication channels, one of which is Short Message Service (SMS). Insurance underwriters are realizing that SMS...
Complying with SMS and MMS regulations

Complying with SMS and MMS regulations

The mobile message compliance landscape is changing quickly. Mobile network operators (carriers) are increasing scrutiny and compliance activity related to their mobile messaging solutions for local phone numbers (10DLC). There are four primary areas of interest:...
Changing SMS compliance landscape

Changing SMS compliance landscape

SMS is a critical part of your business strategy and it’s important to follow all the rules to ensure your messages are delivered. The FCC and carriers have strict guidelines for the types of messages that can be sent to their customers, and they block messages...
Text Message Marketing: A HubSpot Users Guide

Text Message Marketing: A HubSpot Users Guide

You’ve probably seen the stats that say text message response rates outperform other marketing channels, generating more leads and growing company revenue faster. But what if you aren’t getting the same stunning results in your HubSpot analytics? Should you give up on...
How to Measure Your SMS Marketing Campaign Effectiveness

How to Measure Your SMS Marketing Campaign Effectiveness

Do you know how well your SMS marketing campaigns are performing?  There are some key metrics SMS marketers have to keep track of. Knowing where all your figures fall is part of running the most successful campaign possible. If you’re not sure how to measure your SMS...
Message won’t send? SMS Delivery Explained

Message won’t send? SMS Delivery Explained

SMS deliverability is the ability to deliver text messages to subscribers’ phones. It’s what marketers use to gauge the likelihood of their SMS campaigns reaching their subscribers’ mobile phones related to actual delivery. Wireless carriers, including AT&T,...
13 SMS Marketing Tips for HubSpot Marketers

13 SMS Marketing Tips for HubSpot Marketers

For many HubSpot marketers, there’s no question that they should be using SMS marketing.  They know the in’s and out’s of email. So they sign up for SMS software and set up their profile, but then they hit an obstacle: What exactly should you text?  If this sounds...