Ten High-Impact SMS Templates for Marketing and Advertising Businesses in 2024

SMS messages are an essential tool for engaging clients, promoting campaigns, and boosting brand loyalty. Here are 10 high-impact SMS templates that will help you connect with clients and drive conversions in 2024.

1. New Campaign Announcement: “Hi [First Name], it’s [Your Name] with [Your Company]. Exciting news! Our latest campaign, [Campaign Name], just launched. Check it out and see how it can elevate your brand: [Link].”
2. Lead Nurturing: “Hi [Lead Name], it’s [Your Name] with [Your Company]. We noticed your interest in [Service]. We’d love to chat about how we can help your brand shine! Reply to this message to set up a call.”
3. Exclusive Marketing Tips: “Hi [First Name], it’s [Your Name]. Get ahead with our latest marketing insights from [Your Company]! Here’s a tip to boost your brand today: [Link to blog or guide].”
4. Special Promotion Reminder: “Hi [First Name], it’s [Your Name] with [Your Company]. Don’t miss out! [Campaign Name] offers are live for 24 hours only. Grab your spot now: [Link].”
5. Customer Success Story: “Hi [First Name], it’s [Your Name]. See how [Client Brand] achieved [Result] with [Your Company]! Read their story for inspiration: [Link].”
6. Seasonal Campaign Kickoff: “Hi [First Name], it’s [Your Name] with [Your Company]. Ready for [Season]? Our new marketing strategy package is here to help you reach your audience. Reply to learn more!”
7. Event Registration Prompt: “Hi [First Name], it’s [Your Name] with [Your Company]. We’re hosting [Event Name] to help brands like yours thrive. Spots are limited—reserve yours today: [Link].”
8. Campaign Milestone Update: “Hi [First Name], it’s [Your Name] with [Your Company]. Your campaign just hit [Milestone]! Our team is hard at work to drive even more results. Reach out for a full update.”
9. Flash Offer for VIP Clients: “Hi [First Name], it’s [Your Name] with [Your Company]. Thank you for trusting us! Here’s an exclusive offer for our valued clients: [Link].”
10. Social Media Engagement: “Hi [First Name], it’s [Your Name] with [Your Company]. Catch the latest trends! Join us on [Platform] for tips and tricks to supercharge your go to market strategy: [Link].”

SMS is effectively used throughout your customer’s journey. Consider text messaging to capture and qualify leads, to automate and simplify client service and operations, and to nurture existing clients throughout their life. Here’s a bonus template to inspire Account Management use cases.

End-of-Quarter Check-In: “As we wrap up [Quarter], let’s connect on your goals for the next quarter. Click [Link] to schedule your quarterly review.”

For maximum efficiency, you can automate these messages using HubSpot workflows. By setting up workflows, you ensure timely, relevant communication that strengthens client relationships and builds loyalty with minimal effort.