Introducing Enhanced Opt-Out Visibility with Message IQ

Staying Compliant Just Got Easier: Introducing Enhanced Opt-Out Visibility with Message IQ

We’re excited to announce an important update designed to simplify your compliance efforts and enhance your text messaging experience with Message IQ.

Compliance with carrier opt-out requirements is critical, and we’ve now made it easier than ever to track and manage subscribers who’ve opted out of your campaigns. As you know, Message IQ already automatically tracks standard opt-out keywords such as STOP, UNSUBSCRIBE, QUIT, and CANCEL, ensuring blocked communications with these subscribers. Additionally, carriers also block future messages to maintain compliance.

With our latest enhancement, we’ve introduced a new property in your portal named “Message IQ Opt-Out”. For any subscriber who has opted out using one of the standard keywords, this property automatically updates to “Yes.” This new feature empowers you to easily identify opted-out subscribers, allowing you to seamlessly incorporate opt-out status into your workflows and lists. Now, you can confidently send messages only to those contacts who explicitly wish to hear from you.

How It Works

  • Enhanced Visibility: Instantly view opt-out status directly in your Message IQ portal. Create an automated list with a filter “Message IQ Opt-Out = Yes”.
  • Workflow Integration: Use the “Message IQ Opt-Out” property as an enrollment trigger to streamline your audience targeting. 
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Pro Tip

Want to personalize your compliance even further? You can easily set custom opt-out keywords using a simple workflow in HubSpot, making sure your messaging always aligns perfectly with your audience preferences.

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Easy Re-Subscription

If a subscriber changes their mind and wishes to opt back into your messaging campaigns, all they need to do is reply with START. The “Message IQ Opt-Out” property automatically resets to “No,” re-enabling communication.

Simplifying compliance has never been so straightforward. Get started today and keep your messaging clear, compliant, and effective with Message IQ!

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