Welcome to the Message IQ blog. We share the latest on Message IQ, industry news and SMS and MMS best practices. We recognize you have priorities in addition to mobile campaigns and share updates on the evolving SMS and MMS regulatory environment; tips on making the most of your SMS and MMS campaigns; best practices; and ideas on how to leverage SMS and MMS. If these topics are interesting to you, subscribe to updates and we’ll send you our latest news.
20 Ways Insurance Underwriters Can Leverage SMS
Effective communication is paramount for businesses in every industry. The insurance sector, particularly, has a lot to gain by adopting various...
Complying with SMS and MMS regulations
The mobile message compliance landscape is changing quickly. Mobile network operators (carriers) are increasing scrutiny and compliance activity...
Changing SMS compliance landscape
SMS is a critical part of your business strategy and it's important to follow all the rules to ensure your messages are delivered. The FCC and...
Text Message Marketing: A HubSpot Users Guide
You’ve probably seen the stats that say text message response rates outperform other marketing channels, generating more leads and growing company...
How to Measure Your SMS Marketing Campaign Effectiveness
Do you know how well your SMS marketing campaigns are performing? There are some key metrics SMS marketers have to keep track of. Knowing where all...
Message won’t send? SMS Delivery Explained
SMS deliverability is the ability to deliver text messages to subscribers’ phones. It's what marketers use to gauge the likelihood of their SMS...
