SMS marketing offers unmatched open rates and real-time engagement, but success depends on strategy. This post breaks down 16 powerful SMS use cases for B2C retailers—from cart recovery to loyalty rewards—that drive conversions, retention, and growth. Discover how to turn simple texts into a high-performing marketing engine.

Not sure whether to use a short code or long code for your SMS campaigns? This post breaks down the key differences between short codes and long codes—including speed, volume, compliance, and cost—so you can choose the best messaging strategy for your business. Learn when to use each and how to optimize your SMS performance with Message IQ.

Discover how to avoid SMS carrier suspension and protect your outreach with proven strategies for compliance, suggestions on replying to a suspension notice, and effective opt-out management. In this blog post, you’ll learn best practices such as secondary consent confirmation, subscriber tracking, and message frequency optimization—vital tactics to keep your SMS marketing campaigns trusted by carriers and embraced by subscribers.

Effortlessly maintain SMS compliance and enhance subscriber engagement with Message IQ’s new enhanced opt-out visibility. Easily track opt-out keywords like STOP, UNSUBSCRIBE, QUIT, and CANCEL, and leverage the “Message IQ Opt-Out” property in HubSpot workflows to confidently manage your contact lists. Simplify compliance, improve audience targeting, and ensure effective communication today!

To ensure these communications are both effective and compliant, the 10-Digit Long Code (10DLC) system has been established for Application-to-Person (A2P) messaging in the United States. This system requires businesses to register their brands and campaigns, ensuring transparency and reducing unwanted messages. This guide will walk you through the essentials of 10DLC brand and campaign registration, simplifying the process to help you get started.

Unleash the power of SMS marketing within your HubSpot strategy! This blog post equips you with the knowledge and strategies to leverage SMS for boosted engagement, conversions, and sales. Explore building your subscriber list, crafting targeted campaigns, and harnessing SMS applications for sales, marketing, and customer support. Drive business growth through the magic of text messaging and HubSpot!

Explore how CTIA Messaging Principles and Best Practices shape responsible SMS marketing and protect your brand’s reputation. Learn how to secure express written consent, implement double opt-in procedures, and maintain privacy and security standards. By following CTIA compliance guidelines, you’ll foster consumer trust, reduce spam complaints, and meet industry expectations for ethical and effective messaging.

Avoid Costly Fines: A Guide to TCPA and CAN-SPAM for SMS Marketing The power of SMS marketing is undeniable. With open rates as high as 98%, it's a direct line to your customer's, patient’s, or member’s pocket. But this potent tool comes with a responsibility –...

Discover 10 powerful SMS templates to elevate your marketing and advertising business in 2024. Learn how to automate your messages with HubSpot workflows for maximum impact.

Learn how to set up an auto reply for iPhone text messages using Message IQ and HubSpot workflows. Follow these steps to engage customers with instant SMS responses.