SMS is a critical part of your business strategy and it’s important to follow all the rules to ensure your messages are delivered. The FCC and carriers have strict guidelines for the types of messages that can be sent to their customers, and they block messages...
You’ve probably seen the stats that say text message response rates outperform other marketing channels, generating more leads and growing company revenue faster. But what if you aren’t getting the same stunning results in your HubSpot analytics? Should you give up on...
Do you know how well your SMS marketing campaigns are performing? There are some key metrics SMS marketers have to keep track of. Knowing where all your figures fall is part of running the most successful campaign possible. If you’re not sure how to measure your SMS...
SMS deliverability is the ability to deliver text messages to subscribers’ phones. It’s what marketers use to gauge the likelihood of their SMS campaigns reaching their subscribers’ mobile phones related to actual delivery. Wireless carriers, including AT&T,...
For many HubSpot marketers, there’s no question that they should be using SMS marketing. They know the in’s and out’s of email. So they sign up for SMS software and set up their profile, but then they hit an obstacle: What exactly should you text? If this sounds...
Want to speed up lead generation and close more deals from your Facebook Lead Ads? This is the guide for you. Running Facebook Lead Ads sounds easy enough, right? Create the ad, set the targeting and budget, click Publish, and watch the leads roll in. Except, that’s...
