If you’re using SMS to communicate with customers, chances are you’ve heard the terms short code and long code. But what’s the real difference between the two—and how do you know which one is right for your business? Let’s break it down. What Is a Short Code? A short...
You have been suspended by a carrier as a suspected SMS spammer. Now what? Even with the best intentions and strategies, high messaging volumes and elevated unsubscribe rates can trigger carrier suspensions—labeling your campaign as a potential spam source. Typically,...
Staying Compliant Just Got Easier: Introducing Enhanced Opt-Out Visibility with Message IQ We’re excited to announce an important update designed to simplify your compliance efforts and enhance your text messaging experience with Message IQ. Compliance with carrier...
Understanding 10DLC 10-digit Long Code, or 10DLC, refers to standard 10-digit phone numbers sanctioned for Application-to-Person (A2P) messaging, allowing businesses to send messages at higher volumes with improved deliverability compared to traditional long codes. To...
CTIA SMS Principles and Best Practices: A Summary The Cellular Telecommunications Industry Association (CTIA) plays a crucial role in the SMS ecosystem, advocating for the wireless industry and establishing best practices for messaging. While the CTIA doesn’t...
