CTIA SMS Principles and Best Practices: A Summary The Cellular Telecommunications Industry Association (CTIA) plays a crucial role in the SMS ecosystem, advocating for the wireless industry and establishing best practices for messaging. While the CTIA doesn’t...
Avoid Costly Fines: A Guide to TCPA and CAN-SPAM for SMS Marketing The power of SMS marketing is undeniable. With open rates as high as 98%, it’s a direct line to your customer’s, patient’s, or member’s pocket. But this potent tool comes with a...
