SMS as a native HubSpot workflow action
Our SMS step sits inside the HubSpot workflow builder next to Send Email, Create Task, and Set Property. Drop it into any contact-based or deal-based workflow. Trigger on form submissions, lifecycle changes, deal moves, or any property update. Zero webhooks, zero Zapier, zero middleware.
Two-way conversations logged to the contact timeline
Every send and reply saves to the HubSpot contact timeline automatically, alongside emails, calls, and meetings. Reply from inside the contact record or from the shared team inbox. Your reps see full text history without leaving HubSpot.
HubSpot tokens and lists work out of the box
Drop {{contact.firstname}}, {{contact.company}}, or any custom property into your SMS. Tokens render the same way they do in marketing email. Active Lists, static lists, and contact segments all work as SMS audiences.
IQ Advanced Delivery and Autoscaling
Direct carrier relationships give you delivery confirmation at the carrier level, not just "sent" status. Autoscaling infrastructure runs everything on one business number, from 100 messages a month to 100,000. Your customers see the same number every time.
Shared team inbox with MMS and link tracking
Sales, marketing, and service share one number and one inbox. Assign conversations, set visibility by team, and get desktop alerts the second a reply comes in. Send MMS, GIFs, and files. IQ Link Tracking shortens every URL and reports clicks back to the contact record.
Compliance built into the platform
STOP, UNSUBSCRIBE, QUIT, and CANCEL keywords instantly flip the MessageIQ Opt-Out property on the HubSpot contact, and every workflow uses it as suppression criteria automatically. White-glove 10DLC brand and campaign registration is included at setup, so compliance isn't something you figure out alone.